While working as an in-house illustrator for Booky, a food and lifestyle discovery and discounts app based in the Philippines, I was able to initiate and develop their brand illustration system and brand color palette, a big step towards unifying their product illustrations and creating a stronger brand image. 

​Below you'll find a selection of illustrations created for the asset library, how these illustrations are applied on brand and marketing materials, and selected pages from the illustration system guideline.