In 2021, I became deeply immersed in textile crafts, with a particular love for punch needling. As I explored the local scene, I noticed a growing curiosity about the craft in the Philippines—but also a clear lack of accessible learning resources and starter materials. To bridge that gap, I founded The Punch Club—a small passion-driven business offering online workshops for beginners, along with curated materials kits to help people dive into the craft with confidence.

The core design challenge was creating a brand identity that reflected both my personality and the playful, hands-on spirit of the crafting community. Beyond branding, I also handled all aspects of visual communication—from designing posters & presentations to shooting and editing photos and videos for social media —to effectively market the workshops and build a welcoming creative space for fellow hobbyists.